Case Study · Installed

Lizzy Lavalley

Exterior Cleaning · Whitby Exterior Cleaners · Whitby, ON

$350 → $31K

$350 in ad spend turned into $31K back. Then her inbox got too full and she paused her ads.

The before

Whitby Exterior Cleaners had a great service. It just wasn't moving.

Lizzy was running a real exterior cleaning operation in Whitby — quality work, happy customers, and zero predictable lead flow. Quotes came in when neighbours talked. Slow weeks looked like dead weeks. There was no system pulling new homeowners in, no dashboard telling her what was happening across the season, and no way to put $1 in and pull more out.

What we installed

The full Operator Program build. Three weeks, end to end.

✓ Conversion website rebuilt for booking, not browsing
✓ Summit CRM wired — every lead tracked, follow-up automated
✓ Reactivation engine running over her existing customer list
✓ Meta ads launched against a real local creative set
✓ Summit Dashboard live so Lizzy could see the whole operation on one screen

The result

$350 in ad spend → $31K in jobs back. Then she paused her ads — too many leads.

The system did what it was supposed to do. The site converted. The CRM caught every lead. The follow-up sequence pulled fence-sitters off the fence. The bottleneck moved from "no leads" to "her inbox is full." She turned the ads off because the calendar couldn't hold any more bookings — a problem we'd take any day over the alternative.

In her own words

Want the same install in your operation?

Same playbook. Same system. Same 90-day earn-it-back guarantee.

Book a free audit call

30-min audit · No pitch · Yours either way